购买过程中的认知失调:智能手机案例

IF 1.5 Q2 ECONOMICS

Retos-Revista de Ciencias de la Administracion y Economia Pub Date : 2016-01-26 DOI:10.17163/RET.N10.2015.05

Christian Rosero

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引用次数: 1

摘要

本文考察了决策前失调的各种理论，以及解释它的变量。揭示认知失调作为消费者决策的激励因素。为了测试理论模型，我们使用了瓜亚基尔市250例智能手机用户的样本，进行了因素分析，并确定了不同程度的不和谐市场。在结果中，六个潜在类别解释了73%的变化被发现不和谐。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

DISONANCIA COGNITIVA EN EL PROCESO DE COMPRA: CASO SMARTPHONE

The paper examines the various theories of pre-decisional dissonance, and the variables that explain it. Exposes cognitive dissonance as a motivating factor in consumer decision making. To test the theoretical model a sample of 250 cases of smartphone users in the city of Guayaquil was used, a factor analysis was performed and the different levels of dissonance identified market. In the results six latent classes that explain 73% of variations were found dissonance.

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来源期刊

Retos-Revista de Ciencias de la Administracion y Economia ECONOMICS-

CiteScore

2.70

自引率

0.00%

发文量

审稿时长

12 weeks