高等教育的定价:以顶级MBA项目为例

IF 0.9 Q3 ECONOMICS

Economics and Business Letters Pub Date : 2021-01-01 DOI:10.17811/ebl.10.3.2021.310-318

Andy W. Chen, Haoyang Chen

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引用次数: 0

摘要

类似结构的全日制MBA课程的学费相差很大，从2万美元到22万美元不等。本文探讨了毕业后薪酬、声誉及其相互作用对MBA学费差异的影响。利用独特的国际MBA项目数据集，我们发现项目价值与毕业后工资呈正相关。这种关系在更有声望的项目中更为明显，这些项目的价值更多地受到毕业生成绩的影响。此外，这种关系在北美项目中更大，但在欧洲项目中较小，这表明存在地理效应。这些结果为项目管理者和提供专业商业项目的大学提供了管理启示。这些见解可以推广到其他行业的无形体验商品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pricing of higher education: The case of top-ranked MBA programs

Tuition fees of full-time MBA programs with similar structure can vary greatly from around USD $20,000 to USD $220,000. This paper explores the effects of post-graduation salary, reputation, and their interaction on such high discrepancy in MBA tuition. Using a unique dataset of international MBA programs, we found that program value is positively correlated with post-graduation salary. This relationship is stronger for more prestigious programs whose values are impacted more by graduate outcomes. In addition, this relationship is greater for North American programs, but smaller for European programs, suggesting a geographical effect. These results provide managerial implications for program administrators and universities offering professional business programs. These insights can be extended to other industries of intangible experience goods.

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来源期刊

Economics and Business Letters ECONOMICS-

CiteScore

1.80

自引率

11.10%

发文量

期刊介绍： Economics and Business Letters is an open access journal that publishes both theoretical and empirical quality original papers in all economics and business fields. In addition, relevant discussions on current policy issues will be considered for the Policy Watch section. As general strategy of EBL, the journal will launch calls for papers for special issues on topics of interest, generally with invited guest editors. The maximum length of the letters is limited to 2,500 words.