精神品牌属性对马来西亚伊斯兰银行机构企业品牌形象的影响

Q3 Business, Management and Accounting

Jurnal Pengurusan Pub Date : 2021-01-01 DOI:10.17576/pengurusan-2021-61-03

Siti Ngayesah, Ab Hamid, Wan Jamaliah, Wan Jusoh, Suharni Maulan

{"title":"精神品牌属性对马来西亚伊斯兰银行机构企业品牌形象的影响","authors":"Siti Ngayesah, Ab Hamid, Wan Jamaliah, Wan Jusoh, Suharni Maulan","doi":"10.17576/pengurusan-2021-61-03","DOIUrl":null,"url":null,"abstract":"Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":"{\"title\":\"The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia\",\"authors\":\"Siti Ngayesah, Ab Hamid, Wan Jamaliah, Wan Jusoh, Suharni Maulan\",\"doi\":\"10.17576/pengurusan-2021-61-03\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.\",\"PeriodicalId\":35014,\"journal\":{\"name\":\"Jurnal Pengurusan\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Pengurusan\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17576/pengurusan-2021-61-03\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pengurusan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17576/pengurusan-2021-61-03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 5

摘要

宗教和精神价值观的结合使伊斯兰银行机构区别于传统银行机构。然而，只有少数研究集中于将伊斯兰银行的精神方面与客户的感知形象联系起来。本研究试图确定马来西亚伊斯兰银行机构的精神品牌属性、企业品牌形象和客户忠诚度之间的关系。使用偏最小二乘结构方程建模技术对499份问卷进行了管理和分析。研究发现，道德、企业社会责任和信仰是影响客户对伊斯兰银行企业品牌形象感知的重要因素。此外，企业品牌形象对忠诚度的影响也很显著。本研究为研究较少的精神品牌属性对形象的影响提供了实证证据。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia

Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Jurnal Pengurusan Business, Management and Accounting-Business and International Management

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： Jurnal Pengurusan (UKM Journal of Management) is published three times a year in June, September and December by UKM Press, Universiti Kebangsaan Malaysia. It publishes original works that advance knowledge of theory, practice and research across the business management discipline. It aims to provide Asian regional perspectives on management of benefit to scholars, educators, students, practitioners, policy-makers and consultants worldwide. The research covers organizational and individual level of analysis in the field of management, managerial accounting, finance and banking, marketing, entrepreneurship and other related areas. This journal accepts both empirical and conceptual research papers with relevant methodological approaches.