新冠肺炎疫情对体育休闲娱乐零售商的负面影响及对策

Q3 Economics, Econometrics and Finance
D. Seong, N. Seong
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引用次数: 1

摘要

目的:体育产业是休闲娱乐的主要形式,但该行业受到Covid-19大流行的巨大影响。本研究为体育休闲零售商店提供解决方案,以应对Covid-19危机对消费者体育产品购买习惯的影响,然后对该主题的研究结果给出逻辑结论。研究设计、数据和方法:可供体育休闲零售商店所有者和管理人员反馈的研究很少,可以考虑哪些因素可以在大流行之前恢复其业务。为了实现这一目标,本研究调查了零售商店的284份回复,并进行了方差分析,以比较Covid - 19大流行影响的强度水平。结果:我们的研究结果表明,Covid - 19大流行影响指数均值与关键恢复策略在概率显著性水平上存在统计学上可识别的差异,表明4种解决方案可以降低Covid - 19影响的高度。结论:最后,本研究得出影响消费者购买行为的特定娱乐因素将确保体育产业首先处理其内部问题,而不必考虑流行病等外部因素©作者(s)
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Negative Effect of COVID 19 Pandemic on Sports Leisure Recreation Retailers, and its Solutions
Purpose: The sports industry is a major form of leisure and entertainment, but the industry was tremendously affected by the Covid-19 pandemic. This study gives solutions for sports leisure retail stores to the effects of the Covid-19 crisis on consumers' sports products purchasing habits and then gives a logical conclusion regarding the findings of the topic. Research design, data and methodology: Scant research is available to feedback for owners and managers of sports leisure retail stores which elements could be considered to recover their business prior to the pandemic. For achieving this, this study investigated total 284 responses in the retail stores and conducted the ANOVA analysis to compare the level of intensity on the impact Covid 19 pandemic. Results: Our findings suggests that there was a statistically recognizable difference at the significance level of probability between the mean value of the impact index of Covid 19 pandemic and key recovery strategies, indicating the high degree of Covid 19 impact can be reducing by four solutions. Conclusions: Finally, this study concludes the specific entertainment elements that influence the purchasing behavior of consumers will ensure that the Sports industry deals with its internal problems first without necessarily looking at the outside factors such as the pandemic © The Author(s)
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来源期刊
Journal of Distribution Science
Journal of Distribution Science Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
1.50
自引率
0.00%
发文量
0
审稿时长
16 weeks
期刊介绍: JDS publishes original research analysis and inquiry into issues in distribution. JDS is an international peer-reviewed journal, which is devoted to contemporary issues of distribution, logistics and SCM, transportation, distribution channel management, distribution innovation and information technology, merchandizing and supply, marketing and consumer behavior, manufacturing, and wholesale and retail in the world. JDS publishes monthly in both English and Korean. The aim of JDS is to bring together the latest theoretical and empirical distribution research in the world, and the journal welcomes scholarly/research articles from researchers, practitioners, and scholars throughout the world
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