竞争时代影响消费者购买行为的因素:越南消费者耐用品的实证研究

Q4 Business, Management and Accounting
H. Pham
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引用次数: 2

摘要

本研究的主要目的是确定影响消费者购买行为的变量之间的关系。本研究是描述性的,采用调查方法收集数据。调查法适用于基于横断面数据的实证研究。本研究以588名顾客为样本得出结论。回复率为68%。数据分析采用探索性因子分析和多元回归分析。研究发现,原产国、文化和环境因素、店内促销和处理以及个人因素等代表消费者购买行为前因的构式对消费者购买行为有显著影响。消费者购买行为作为一个因变量,受到上述四个自变量的显著影响。这四个独立变量解释了82%的消费者购买行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors influencing the consumer buying behaviour in the competitive era: an empirical study of consumer durable in Vietnam
The main purpose of this study is to determine the relationship between the variables influencing the consumer buying behaviour. This study is descriptive in which survey method has been used to collect the data. Survey approach is suitable in an empirical research which is based on cross-sectional data. The sample size of 588 customers has been taken in the study to derive conclusions. The response rate was 68%. The data analysis has been done with the help of exploratory factor analysis and multiple regressions. The study finds that the constructs representing antecedents of consumer buying behaviour such as country of origin, cultural and environmental factors, in-store promotion and handling and personal factors have a significant impact on consumer buying behaviour. The consumer buying behaviour, as a dependent variable is significantly influenced by the above mentioned four independent variables. The four independent variables explain around 82% of the consumer buying behaviour.
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来源期刊
International Journal of Intelligent Enterprise
International Journal of Intelligent Enterprise Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.20
自引率
0.00%
发文量
36
期刊介绍: Major catalysts such as deregulation, global competition, technological breakthroughs, changing customer expectations, structural changes, excess capacity, environmental concerns and less protectionism, among others, are reshaping the landscape of corporations worldwide. The assumptions about predictability, stability, and clear boundaries are becoming less valid as two factors, by no means exhaustive, have a clear impact on the nature of the competitive space and are changing the sources of competitive advantage of firms and industries in new and unpredictable ways: agents with knowledge and interactions.
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