{"title":"竞争时代影响消费者购买行为的因素:越南消费者耐用品的实证研究","authors":"H. Pham","doi":"10.1504/ijie.2021.10034444","DOIUrl":null,"url":null,"abstract":"The main purpose of this study is to determine the relationship between the variables influencing the consumer buying behaviour. This study is descriptive in which survey method has been used to collect the data. Survey approach is suitable in an empirical research which is based on cross-sectional data. The sample size of 588 customers has been taken in the study to derive conclusions. The response rate was 68%. The data analysis has been done with the help of exploratory factor analysis and multiple regressions. The study finds that the constructs representing antecedents of consumer buying behaviour such as country of origin, cultural and environmental factors, in-store promotion and handling and personal factors have a significant impact on consumer buying behaviour. The consumer buying behaviour, as a dependent variable is significantly influenced by the above mentioned four independent variables. The four independent variables explain around 82% of the consumer buying behaviour.","PeriodicalId":39490,"journal":{"name":"International Journal of Intelligent Enterprise","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Factors influencing the consumer buying behaviour in the competitive era: an empirical study of consumer durable in Vietnam\",\"authors\":\"H. Pham\",\"doi\":\"10.1504/ijie.2021.10034444\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The main purpose of this study is to determine the relationship between the variables influencing the consumer buying behaviour. This study is descriptive in which survey method has been used to collect the data. Survey approach is suitable in an empirical research which is based on cross-sectional data. The sample size of 588 customers has been taken in the study to derive conclusions. The response rate was 68%. The data analysis has been done with the help of exploratory factor analysis and multiple regressions. The study finds that the constructs representing antecedents of consumer buying behaviour such as country of origin, cultural and environmental factors, in-store promotion and handling and personal factors have a significant impact on consumer buying behaviour. The consumer buying behaviour, as a dependent variable is significantly influenced by the above mentioned four independent variables. The four independent variables explain around 82% of the consumer buying behaviour.\",\"PeriodicalId\":39490,\"journal\":{\"name\":\"International Journal of Intelligent Enterprise\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Intelligent Enterprise\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/ijie.2021.10034444\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Intelligent Enterprise","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijie.2021.10034444","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
Factors influencing the consumer buying behaviour in the competitive era: an empirical study of consumer durable in Vietnam
The main purpose of this study is to determine the relationship between the variables influencing the consumer buying behaviour. This study is descriptive in which survey method has been used to collect the data. Survey approach is suitable in an empirical research which is based on cross-sectional data. The sample size of 588 customers has been taken in the study to derive conclusions. The response rate was 68%. The data analysis has been done with the help of exploratory factor analysis and multiple regressions. The study finds that the constructs representing antecedents of consumer buying behaviour such as country of origin, cultural and environmental factors, in-store promotion and handling and personal factors have a significant impact on consumer buying behaviour. The consumer buying behaviour, as a dependent variable is significantly influenced by the above mentioned four independent variables. The four independent variables explain around 82% of the consumer buying behaviour.
期刊介绍:
Major catalysts such as deregulation, global competition, technological breakthroughs, changing customer expectations, structural changes, excess capacity, environmental concerns and less protectionism, among others, are reshaping the landscape of corporations worldwide. The assumptions about predictability, stability, and clear boundaries are becoming less valid as two factors, by no means exhaustive, have a clear impact on the nature of the competitive space and are changing the sources of competitive advantage of firms and industries in new and unpredictable ways: agents with knowledge and interactions.