新冠疫情后，通过社会企业重塑街头和家庭食品经营战略

IF 0.5 Q4 MANAGEMENT

International Journal of Value Chain Management Pub Date : 2023-01-01 DOI:10.1504/ijvcm.2023.10054327

Bordin Rassameethes, S. Meeampol

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引用次数: 0

摘要

这项影响驱动的研究调查了食品设计、技术和商业策略如何作为社会商业倡议的一部分来解决社会问题。选取了20个街头小吃店和家庭小吃店，根据研究目的进行分组讨论。通过“神秘厨房”模式和社会企业概念对他们进行评估和建议，以提高他们的运营效率，增加销售，以应对因大流行而改变的生活方式。研究发现，通过社会化商业成功的商业战略的主要要素是沟通、信任、资源配置和匹配的技术工具。

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Reshaping street and home-based cottage food business strategies through social business after COVID-19 pandemic

This impact-driven research investigated how food design, technology, and business strategy can solve social problems as part of a social business initiative. A total of 20 street food vendors and home-based food entrepreneurs were selected, and group-focused discussions were conducted based on the study's purpose. They were assessed and advised through the Mystic Kitchen model and social business concept to make their operations more productive and increase sales to cope with lifestyle changes due to the pandemic. The study found that the primary elements in successful business strategies through social business are communication, trust, resource allocation, and matching technology tools.

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来源期刊

International Journal of Value Chain Management MANAGEMENT-

CiteScore

1.20

自引率

12.50%

发文量

期刊介绍： Today"s businesses have become extremely complex. The interplay of the three Cs, viz. consumers, competition and convergence, has thrown up new challenges for organisations all over the world. Sensitivity of economies to the external environment coupled with the turbulent process of globalisation has added the highest degree of uncertainty and unpredictability to business processes. To top it all, the effect of globalisation has shifted the balance of power in favour of the customer, though it may have opened a plethora of opportunities for all, in the form of variety and choice. For a variety of reasons, the pressures of competitive forces have enhanced product changes, supercharged by shortening product and technology development lifecycles.