构建绿色品牌关系:绿色品牌形象的重要驱动作用

Q3 Business, Management and Accounting
Khalid Hussain, A. Waheed
{"title":"构建绿色品牌关系:绿色品牌形象的重要驱动作用","authors":"Khalid Hussain, A. Waheed","doi":"10.1504/IJEWE.2016.10001439","DOIUrl":null,"url":null,"abstract":"The study investigated the role of green brand image in building green brand trust, green brand attachment, and green brand commitment. Additionally, the study developed and validated measurement scales of two novel constructs 'green brand attachment' and 'green brand commitment'. Based on literature review and identified gaps the study proposed an integrated theoretical model. To empirically test the proposed model this study collected data from 318 individual customers of electronics and information technology brands with the help of self-administered questionnaire survey method. The study utilised Structural Equation Modelling (SEM) technique to statistically analyse measurement and structural models. The model fit indices indicated that proposed theoretical model is good fit with the data used in study. Confirmatory factor analysis depicted that the data has successfully fulfilled the requirements of reliability, convergent validity and discriminative validity. The results of structural model revealed that green brand image plays significant positive role in building green brand trust, green brand attachment and green brand commitment. Additionally, the results indicated that green brand trust partially mediates the relationship of green brand image with green brand attachment and green brand commitment. It is concluded that green brand image is a significant driver in relationship building process. Additionally, it is also established that building green brand relations lead towards environmental sustainability and conservation of resources.","PeriodicalId":35410,"journal":{"name":"International Journal of Environment, Workplace and Employment","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2016-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Building green brand relations: the role of green brand image as significant driver\",\"authors\":\"Khalid Hussain, A. Waheed\",\"doi\":\"10.1504/IJEWE.2016.10001439\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The study investigated the role of green brand image in building green brand trust, green brand attachment, and green brand commitment. Additionally, the study developed and validated measurement scales of two novel constructs 'green brand attachment' and 'green brand commitment'. Based on literature review and identified gaps the study proposed an integrated theoretical model. To empirically test the proposed model this study collected data from 318 individual customers of electronics and information technology brands with the help of self-administered questionnaire survey method. The study utilised Structural Equation Modelling (SEM) technique to statistically analyse measurement and structural models. The model fit indices indicated that proposed theoretical model is good fit with the data used in study. Confirmatory factor analysis depicted that the data has successfully fulfilled the requirements of reliability, convergent validity and discriminative validity. The results of structural model revealed that green brand image plays significant positive role in building green brand trust, green brand attachment and green brand commitment. Additionally, the results indicated that green brand trust partially mediates the relationship of green brand image with green brand attachment and green brand commitment. It is concluded that green brand image is a significant driver in relationship building process. Additionally, it is also established that building green brand relations lead towards environmental sustainability and conservation of resources.\",\"PeriodicalId\":35410,\"journal\":{\"name\":\"International Journal of Environment, Workplace and Employment\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-11-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of Environment, Workplace and Employment\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1504/IJEWE.2016.10001439\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Environment, Workplace and Employment","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/IJEWE.2016.10001439","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
引用次数: 8

摘要

本研究探讨绿色品牌形象在绿色品牌信任、绿色品牌依恋和绿色品牌承诺建构中的作用。此外,本研究还开发并验证了“绿色品牌依恋”和“绿色品牌承诺”两个新构式的测量量表。基于文献综述和发现的不足,本研究提出了一个整合的理论模型。本研究以318位电子资讯科技品牌个人顾客为研究对象,采用问卷调查法进行实证检验。本研究利用结构方程建模(SEM)技术对测量和结构模型进行统计分析。模型拟合指标表明,所提出的理论模型与研究数据拟合良好。验证性因子分析表明,该数据已成功满足信度、收敛效度和判别效度的要求。结构模型结果显示,绿色品牌形象对绿色品牌信任、绿色品牌依恋和绿色品牌承诺的建立具有显著的正向作用。绿色品牌信任在绿色品牌形象与绿色品牌依恋、绿色品牌承诺的关系中起部分中介作用。结果表明,绿色品牌形象在关系建立过程中具有重要的驱动作用。此外,建立绿色品牌关系有助于环境的可持续性和资源的节约。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Building green brand relations: the role of green brand image as significant driver
The study investigated the role of green brand image in building green brand trust, green brand attachment, and green brand commitment. Additionally, the study developed and validated measurement scales of two novel constructs 'green brand attachment' and 'green brand commitment'. Based on literature review and identified gaps the study proposed an integrated theoretical model. To empirically test the proposed model this study collected data from 318 individual customers of electronics and information technology brands with the help of self-administered questionnaire survey method. The study utilised Structural Equation Modelling (SEM) technique to statistically analyse measurement and structural models. The model fit indices indicated that proposed theoretical model is good fit with the data used in study. Confirmatory factor analysis depicted that the data has successfully fulfilled the requirements of reliability, convergent validity and discriminative validity. The results of structural model revealed that green brand image plays significant positive role in building green brand trust, green brand attachment and green brand commitment. Additionally, the results indicated that green brand trust partially mediates the relationship of green brand image with green brand attachment and green brand commitment. It is concluded that green brand image is a significant driver in relationship building process. Additionally, it is also established that building green brand relations lead towards environmental sustainability and conservation of resources.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
International Journal of Environment, Workplace and Employment
International Journal of Environment, Workplace and Employment Business, Management and Accounting-Organizational Behavior and Human Resource Management
CiteScore
0.30
自引率
0.00%
发文量
0
期刊介绍: IJEWM is a refereed reference and authoritative source of information in the field of environmental and waste management Together with its sister publications IJEP, IJETM and IJGEnvI, it provides a comprehensive coverage of environmental issues. It covers both engineering/technical and management solutions.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信