关于电影行业统一定价的说明

IF 0.2 4区 经济学 Q4 ECONOMICS
H. Chung
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引用次数: 1

摘要

考虑到随着需求特征而变化的价格的潜在盈利能力,电影行业的统一定价令人费解。考虑到一个Hotelling模型,在这个模型中,电影观众通过放映者承诺的定价方案来形成他们对电影质量的信念,我们描述了承诺统一定价比承诺可变定价更有利可图的条件。本文还讨论了模型的一些扩展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A NOTE ON UNIFORM PRICING IN THE MOTION-PICTURE INDUSTRY
Uniform pricing in the motion-picture industry is puzzling in light of the potential profitability of prices that vary with demand characteristics. Considering a model a la Hotelling in which moviegoers form their beliefs about movie quality through pricing schemes to which an exhibitor commits, we characterize the conditions under which committing to uniform pricing is more profitable than committing to variable pricing. Some extensions of the model are discussed as well.
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