微软的即时通讯捆绑反竞争

IF 0.2 4区 经济学 Q4 ECONOMICS
Jaehong Kim, S. Bang, Sunjoo Hwang
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引用次数: 4

摘要

本文从理论上分析了微软在即时通讯市场的捆绑实践。我们利用一个模型,突出了即时通讯软件不同于网页浏览器和媒体播放器的独特特征,表明微软可以通过捆绑策略将其在操作系统(OS)市场的垄断力量运用到即时通讯软件市场。微软的即时通讯捆绑伤害了消费者,因为它使微软能够垄断即时通讯市场,从而充分利用消费者为操作系统即时通讯捆绑包付费的意愿。然而,由于捆绑节省了安装成本,因此在信使捆绑下,消费者损失并不严重,总盈余有所提高。最后,我们证明了这些结果对即时通讯市场中多重归巢的可能性具有鲁棒性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Anti-competitiveness of Instant Messenger Tying by Microsoft
In this paper, we theoretically analyze Microsoft's tying practice in the instant messenger market. Using a model that highlights distinct features of the instant messenger, which are different from the cases of the web browser and the media player, we show that Microsoft can leverage its monopoly power in the operating system (OS) market to the instant messenger market through tying strategy. Microsoft's messenger tying hurts consumers because it enables Microsoft to monopolize messenger market and so fully exploit consumer's willingness to pay to the OS-messenger bundle. However, since tying saves installing costs, consumer loss is not so serious that total surplus improves under messenger tying. Finally we show that such results are robust to the possibilities of multi-homing in the instant messenger market.
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