回顾三十年来市场营销中的价格溢价研究:文献综述

Q4 Economics, Econometrics and Finance

International Journal of Revenue Management Pub Date : 2015-12-24 DOI:10.1504/ijrm.2015.073817

Gaganpreet Singh, N. Pandey

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引用次数: 16

摘要

由于信息不对称，市场上的买方为卖方提供持续的高质量产品或服务提供了额外的激励。毫无疑问，提高质量是以更高的经济成本为代价的。真正体现质量改进的价值或价值的价差形式的激励，称为价格溢价。近年来，价格溢价的应用呈上升趋势。卖家一直在收取价格溢价，因为他们提供了有形和无形的利益。随着人们购买力的提高，购买者不介意为被认为具有差异化价值的产品支付差价。本文试图从市场营销的角度综合各种关于价格溢价的研究成果。就所涵盖的主题而言，审查是选择性的，而不是详尽的。本文总结了影响价格溢价的11个独立因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Revisiting three decades of price premium research in marketing: a literature review

The buyers in the markets owing to the asymmetric information provide extra incentive to sellers for consistent supply of high quality products or services. Undoubtedly, improved quality is at an expense of higher economic cost. The incentive in the form of price differential that truly substantiates the worth or value of improved quality is referred to as price premium. Lately, the application of price premium had been on the rise. Sellers had been charging price premium because of both tangible and intangible benefits offered by them. With the increase in purchasing power of the people, buyers do not mind paying price differential for the products perceived to have differentiating value. The paper is an effort to synthesise various research studies published on price premium from a marketing perspective. The review is selective rather than exhaustive in terms of the topics covered. The review concludes 11 independent factors that influence price premium.

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来源期刊

International Journal of Revenue Management Economics, Econometrics and Finance-Economics and Econometrics

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： The IJRM is an interdisciplinary and refereed journal that provides authoritative sources of reference and an international forum in the field of revenue management. IJRM publishes well-written and academically rigorous manuscripts. Both theoretic development and applied research are welcome.