探讨互动性对线上到线下(O2O)服务忠诚度的影响:以移动打车应用为例

IF 0.7 4区 管理学 Q3 COMMUNICATION
Yung-Ho Suh, Sung-Byung Yang, Sae-bom Lee
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Exploring the impact of interactivity on loyalty toward online-to-offline (O2O) services: A case of mobile taxi hailing application
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来源期刊
自引率
12.50%
发文量
66
期刊介绍: The world of mobile communications is not a trend, but a phenomenon. IJMC, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications. Topics covered include Integrated mobile marketing communications Wireless advertising/CRM Telematics, pervasive computing Incoming/outgoing wireless links Location management Diffusion, security, efficacy, interaction/integration Metric mobile business enterprises PDAs in services delivery M-/u-business models, m-/u-commerce Digital office, groupware, roomware Mobile ad hoc networking, wireless information assurance Nomadic/portable communications Cross-cultural mobile communications Teaching mobile communication applications Mobile/handheld devices in the classroom, tele-learning.
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