文化资源、本地产品和技术创新:支持诺托山谷发展的可能的网络营销模式

IF 0.8 Q3 ECONOMICS

Aestimum Pub Date : 2015-01-01 DOI:10.13128/AESTIMUM-17897

L. Sturiale, M. Trovato

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引用次数: 1

摘要

瓦尔迪诺托是一个以属于世界遗产的历史、文化、建筑和城市遗产为特征的地区，同时也拥有其他高质量的环境、农业、社会和政治机构类型的资源。战略规划方法可能有助于为所有领土组成部分创造协调和可持续的发展，因此可能产生可持续的社会经济发展。特别是在全球化时代，地域营销有了新的行动领域，即互联网市场空间，以及支持信息和通信技术(ict)营销行动的新工具。本研究提出了一种方法方法来分析该地区管理计划中网络营销的效率。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cultural resources, local products and technological innovations: a possible web marketing model to support of the Val di Noto’s development

The Val di Noto is an area characterized by historical, cultural, architectural and urban heritage that belonging to the WHL, but also, by other highly qualified resources of the environmental, agricultural, social and political-institutional type. An strategic planning approach may help to create a coordinated and sustainable development for all the territorial components and, therefore, may generate a sustainable socioeconomic development. In particular, in the era of globalization, the territorial marketing has a new field of action, the internet marketspace, and new tools to support the marketing actions by the Information and Communication Technologies (ICTs). The study proposes a methodological approach to analyze the efficiency of the web marketing in the Management Plan of the area.

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来源期刊

Aestimum ECONOMICS-

CiteScore

2.30

自引率

0.00%

发文量

审稿时长

12 weeks

期刊介绍： Aestimum is a peer-reviewed Journal dedicated to the methodological study of appraisal and land economics. Established in 1976 by the Italian Association of Appraisers and Land Economists, which was legally recognized by Ministerial Decree, March 1993. Topics of interests comprise rural, urban and environmental appraisal, evaluation of public investments and land use planning. All the areas under discussion are addressed to the International scene. The interdisciplinary approach is one of the mainstays of this editorial project and all of the above mentioned topics are developed taking into consideration the economic, legal and urban planning aspects. Aestimum is biannual Journal and publishes articles both in Italian and English. Articles submitted are subjected to a double blind peer review process.