Transkreacja w Indiach i Brazylii

TRANSCREATION IN INDIA AND BRAZIL: ON THE CONCEPTS OF PURUSHOTTAMA LALA AND HAROLDO DE CAMPOS The study aims to compare the concepts of transcreation developed in India and Brazil. The first, more extensive part of the article introduces the profile of Indian translator, poet, essayist, and publisher Purushottama Lal (1929-2010) and attempts to outline his concept of transcreation, which seems to have not been introduced to Polish translation scholars so far. The second part seeks to sketch the most significant differences between Lal’s concept and the ideas of Brazilian translation theorist, translator, and poet Haroldo de Campos (1929-2003). The analysis allows us to conclude that, despite their surprising lexical and chronological convergence, these concepts developed independently and exhibit a number of fundamental differences, which, as indicated by bibliographic reconnaissance, have not yet been discussed in the humanities.