A Predictive Model for the Marketing of Home Economics

The objective of this study was to identify the influences that persuaded students to select home economics as their major course of study in higher education. Subjects were 574 students currently enrolled in an introductory home economics course. The study used a linear discriminant analysis design with selection of major as the dependent variable. Findings from the study indicate that the statistically significant positive influences on students' selecting home economics as their major course of study were (a) friends, (b) high school home economics teachers, (c) posters, (d) displays and exhibits, and (e) home economics college faculty members. The statistically significant negative influences were (a)family, (b) high school teachers (other than home economics teachers), (c) radio advertisements, and (d) campus recruitment days or nights. The specialty majors included in home economics were analyzed by group. Statistically significant variables for specialty majors varied for each group.