移动电子市场的采用驱动因素和意图:调查结果

Q2 Computer Science

Journal of Systems and Information Technology Pub Date : 2002-12-01 DOI:10.1108/13287260280000768

Bill Anckar

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引用次数: 9

摘要

尽管消费者对无线营销渠道的态度以及如何在移动商务中产生客户价值知之甚少，但许多组织今天正在进行大量投资，以利用无线技术提供的新业务可能性——受到对未来移动商务数量的乐观但相互矛盾的预测的鼓舞。本文报告了一项全国消费者调查，该调查旨在调查(i)芬兰消费者使用一些初始移动服务的意愿，(ii)移动商务将能够通过渗透到未开发的市场来增加整个电子商务市场的普遍假设，特别是(iii)如果消费者早期和有意采用移动商务可以归因于某些类型的移动服务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Adoption drivers and intents in the mobile electronic marketplace: Survey findings

Although little is known about consumers’ attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies ‐ encouraged by optimistic, yet contradictory forecasts on the future volume of mobile commerce. This paper reports on a national consumer survey conducted to investigate (i) the Finnish consumers’ willingness to use a number of initial mobile service, (ii) the common supposition that m‐commerce will be able to increase the overall market for e‐commerce by penetrating into untapped markets, and particularly (iii) if early and intended adoption of m‐commerce by consumers can be attributed to certain types of mobile services.

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来源期刊

Journal of Systems and Information Technology Computer Science-Computer Science (all)

CiteScore

4.40

自引率

0.00%

发文量

期刊介绍： The Journal provides an avenue for scholarly work that researches systems thinking applications, information systems, electronic business, data analytics, information sciences, information management, business intelligence, and complex adaptive systems in the application domains of the business environment, health, the built environment, cultural settings, and the natural environment. Papers examine the wider implications of the systems or technology being researched. This means papers consider aspects such as social and organisational relevance, business value, cognitive implications, social implications, impact on individuals or community perspectives, and the development of solutions, rather than focusing solely on the technology. The Journal of Systems and Information Technology is open to a wide range of research methodologies and paper styles including case studies, surveys, experiments, review papers, design science, design thinking and both theoretical and methodological papers. The focus of the journal will be to publish work that fits into the following broad areas of research: Behavioural Information Systems and Human-Computer Interaction, Data Analytics, Data, Information and Security, E-Business, Intelligent Systems and Applications, Logistics and Supply Chain Management/Optimisation, Social Media Analysis, Technology Enhanced Learning.