前言。领导医疗保健组织:提高安全性、满意度和财务绩效。

Q4 Medicine
T. Simons, H. Leroy, G. Savage
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引用次数: 0

摘要

“Sethna等人在这项丰富而探索性的研究中捕捉到的是一种新兴趋势……这项研究挑战了传统的、由MBA主导的商业计划和执行的思想。它展示了如何使用社交媒体和聪明的创意人员等工具来创造和最大化实时决策和市场机会。对于那些思考如何重振市场策略或在一个异常活跃的市场中取得成功的人来说,这是一本必读的书。”
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Preface. Leading in health care organizations: improving safety, satisfaction and financial performance.
“What Sethna et al. have captured in this rich and explorative research is a new and emerging trend... The research challenges the old school thinking of a classic MBA led business plan and execution... it shows how real-time decision making, and market opportunities are created and maximized using tools like social media and smart creative people. This is a must read for people thinking about how to reinvigorate their market approach or succeed in an extraordinarily dynamic market place.”
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来源期刊
Advances in Health Care Management
Advances in Health Care Management Medicine-Health Policy
CiteScore
0.70
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0.00%
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