使用手机订餐app时的压力和焦虑如何影响用户的满意度和信任度

IF 2.1 Q3 BUSINESS
Vera Gelashvili, J. Martínez-Navalón, G. Enríquez
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引用次数: 12

摘要

本研究的主要目的是分析用户在使用手机app预订餐厅时的压力和焦虑是否会影响他们对餐厅的信任和满意度。此外,本文还研究了满意度与信任之间的关系。研究样本是西班牙的印度人口。设计/方法/方法为了达到设定的目标,进行了问卷调查,测量了研究中使用的每个变量。采用基于方差的结构方程偏最小二乘(PLS)模型对数据进行统计分析。结果表明,压力-满意、焦虑-满意和满意-信任关系被接受为显著性关系,而压力-信任和焦虑-信任关系因不满足最低显著性标准而被拒绝。原创性/价值本研究是学术文献中的重要贡献,因为在营销背景下分析压力和焦虑变量的研究并不多。除此之外,研究样本是居住在西班牙的印度人口,这是没有深入研究的人口。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How stress and anxiety when using mobile restaurant reservation Apps influence users’ satisfaction and trust
Purpose The main aim of this study is to analyze if the users’ stress and anxiety when using mobile Apps for restaurant reservations influence their trust and satisfaction toward the restaurants. In addition to this, the relationship between satisfaction and trust is studied. The study sample is the Indian population in Spain. Design/methodology/approach To achieve the objectives set, the questionnaire measuring each of the variables used in the study was carried out. A variance-based structural equation model, partial least squares (PLS), was used for statistical analysis of the data. Findings The results obtained have shown that the relations stress–satisfaction, anxiety–satisfaction and satisfaction–trust are accepted to be significant, whereas the relations stress–trust and anxiety–trust are rejected because they do not fulfill the minimum standards of significance. Originality/value This study is an important contribution in the academic literature because there are not many studies that analyze the variables of stress and anxiety in the context of marketing. In addition to this, the study sample is the Indian population resident in Spain, the population that is not studied in depth.
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来源期刊
CiteScore
5.30
自引率
0.00%
发文量
25
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