托马斯·约翰逊，米奇·霍华德和乔·米姆奇克。采购和供应链管理:可持续发展的视角。Oxon, UK: Routledge (2014) pp. 420

IF 0.7

Journal of Marketing Channels Pub Date : 2016-03-30 DOI:10.1080/1046669X.2016.1147896

A. Touboulic

引用次数: 1

摘要

2015年是可持续发展成为全球政治概念的转折点。今年9月，世界各国领导人通过了联合国2030年可持续发展议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Thomas E. Johnsen, Mickey Howard, and Joe Miemczyk. Purchasing and Supply Chain Management: A Sustainability Perspective. Oxon, UK: Routledge (2014) pp. 420

The year 2015 marked a turning point for sustainable development as a global political concept. World leaders adopted the United Nations 2030 Agenda for Sustainable Development in September that in...

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来源期刊

Journal of Marketing Channels BUSINESS-

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期刊介绍： The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.