如何在室内智能农场餐厅的背景下增强行为意向:关注内部环境控制点

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-03-24 DOI:10.1080/10548408.2023.2239840

Kyuhyeon Joo, H. M. Kim, Jinsoo Hwang

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引用次数: 2

摘要

本研究关注内部环境控制点的概念，以确定在室内智能农场餐厅的背景下行为意图是如何形成的。该数据收集自330名受访者，他们在过去6个月内曾在韩国外出就餐。研究发现，内部环境控制点的四个维度(绿色消费者、环境活动家、环境倡导者和回收者)都会影响态度，进而影响使用意向和口碑意向。产品知识强化绿色消费者对态度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How to enhance behavioral intentions in the context of indoor smart farm restaurants: focusing on internal environmental locus of control

ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.