韩国引入多模式服务的福利分析

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2015-07-03 DOI:10.1080/08997764.2015.1063498

Suil Lee

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引用次数: 0

摘要

为了对韩国引入多模式服务(MMS)进行福利分析，本文估算了付费电视服务的需求方程，并计算了付费电视用户由于MMS而转向地面电视的转化率。然后进行福利分析。分析结果显示，无论采用何种模型和方案，彩信的净现值都小于0，这表明在韩国引进彩信在经济上是不可行的。然而，应该指出的是，这些结果严重依赖于高清自由地面频道的屏幕质量下降程度的假设，这将由彩信的引入引起。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Welfare Analysis on Introducing Multi-Mode Service in Korea

To conduct a welfare analysis on the introduction of Multi-Mode Service (MMS) in Korea, the article estimates demand equations for pay TV services and calculates the conversion rates of pay TV subscribers to terrestrial TV due to the MMS. Then a welfare analysis is performed. The analysis shows that the net present value of the MMS is less than 0 regardless of various models and scenarios, indicating that the introduction of MMS is economically infeasible in Korea. However, it should be noted that these results critically depend on the assumption on the degree of screen quality degradation of HD free terrestrial channels which will be caused by the introduction of MMS.

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.