Shay Xuejing Yao, Nikki McClaran, M. Ellithorpe, D. Ewoldsen, Fashina Aladé
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Lifetime TV Use Influences Racial Prejudice Through Cultivating Implicit Norms: Differed Effects Across Three Life Stages
The present study investigated the role of lifetime television (TV) use and TV use across life stages (i.e., childhood, adolescence, adulthood) on racial attitudes. In a young adult sample (N = 268), lifetime TV use was not associated with racial attitudes either directly or indirectly. However, when testing the effects of TV use across specific life stages, TV use during childhood, adolescence, and adulthood were each indirectly associated with current racial attitudes through implicitly measured norms and motivation to avoid racism. Overall, childhood and adulthood TV use was associated with stronger racism, whereas adolescence TV use was associated with weaker racism. Directions for future research are discussed.
期刊介绍:
Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.