新零售银行革命

IF 7.4 2区管理学 Q1 MANAGEMENT

Service Industries Journal Pub Date : 1999-04-01 DOI:10.1080/02642069900000020

Gardener Edward, Howcroft Barry, W. Jonathan

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引用次数: 78

摘要

本文考察了零售银行业务在欧洲环境中的现代演变，并特别强调了英国。在大多数欧洲零售银行体系中，监管、竞争和IT发展被发现是特别重要的变革驱动因素。本书探讨了两大战略主题。第一个是零售银行业务在战略营销背景下的演变，从供应(向内看)向需求(向外看)发展。探讨的第二个主题是对股东价值文化的强化战略必要性。最后总结了“新”零售银行革命的主要特征和战略挑战。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The New Retail Banking Revolution

This paper examines the modern evolution of retail banking in a European setting and with a particular emphasis on the UK. Regulation, competition and IT developments are found to be particularly important change drivers in most European retail banking systems. Two broad strategic themes are explored. The first is the evolution of retail banking in a strategic marketing context from a supply (inward-looking) focus towards a much greater demand (outward-looking) orientation. The second theme explored is the intensifying strategic imperative towards a shareholder value culture. The key features and strategic challenges of the ‘new’ retail banking revolution are finally summarised.

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来源期刊

Service Industries Journal MANAGEMENT-

CiteScore

19.00

自引率

18.10%

发文量

期刊介绍： The mission of The Service Industries Journal is to enhance our understanding of the services sector, service firms, and the efficient management of these entities. Pioneering the field since 1981, we stand as the world's inaugural academic, peer-reviewed journal dedicated to the services sector and service management. Over the years, we have earned a prestigious international reputation for delivering high-quality content and insights. We enthusiastically invite submissions from researchers worldwide whose studies are grounded in social sciences such as sociology, psychology, economics, law, and politics.