The potential and pitfalls of unit asking in reducing scope insensitivity

This article revisits and further investigates the extent to which scope insensitivity in helping contexts can be reduced by the unit asking (UA) method. UA is an intervention that first asks people to help one unit and then asks for willingness to help multiple units. In 3 studies (N = 3,442), participants took on the role of policymakers to allocate help (motivation to help and willingness to pay) to local aid projects. They underwent either UA or a control condition (in which they stated their willingness to help only to the multiple units). Against expectations, the first 2 studies found a reversed UA effect for helping motivation, such that help decreased when participants were in the UA condition. However, the third study found a UA effect for helping motivation when participants made the sequential assessments within one project (when the individual unit belonged to the multiple units-group), rather than between projects (when the individual unit belonged to another group). Thus, our results suggest that the 2 assessments critical for the UA method should be done within the same project rather than between 2 projects to successfully reduce scope insensitivity. Further, the age of the unit (child or adult), the number of the unit(s), the composition of the group (homogeneous or heterogeneous), and the size of the group did not substantially reduce scope insensitivity with UA.