{"title":"直销人员汇总和分析第三方投诉的指导方针","authors":"John A. Schibrowsky , Richard S. Lapidus","doi":"10.1002/dir.4000080407","DOIUrl":null,"url":null,"abstract":"<div><p>Most direct marketers have invested in complaint programs designed to handle individual complaints. However, an increasing number of direct marketing customers are filing third-party complaints. This article is designed to help in reversing that trend by forwarding a proactive approach to managing complaints. It presents a method to aggregate, analyze, and manage third-party complaints. This is a necessary part of a total complaint management program.</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"8 4","pages":"Pages 40-50"},"PeriodicalIF":0.0000,"publicationDate":"1994-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/dir.4000080407","citationCount":"1","resultStr":"{\"title\":\"Guidelines for direct marketers to aggregate and analyze third-party complaints\",\"authors\":\"John A. Schibrowsky , Richard S. Lapidus\",\"doi\":\"10.1002/dir.4000080407\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Most direct marketers have invested in complaint programs designed to handle individual complaints. However, an increasing number of direct marketing customers are filing third-party complaints. This article is designed to help in reversing that trend by forwarding a proactive approach to managing complaints. It presents a method to aggregate, analyze, and manage third-party complaints. This is a necessary part of a total complaint management program.</p></div>\",\"PeriodicalId\":100774,\"journal\":{\"name\":\"Journal of Direct Marketing\",\"volume\":\"8 4\",\"pages\":\"Pages 40-50\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1994-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1002/dir.4000080407\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Direct Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0892059194703967\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Direct Marketing","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0892059194703967","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Guidelines for direct marketers to aggregate and analyze third-party complaints
Most direct marketers have invested in complaint programs designed to handle individual complaints. However, an increasing number of direct marketing customers are filing third-party complaints. This article is designed to help in reversing that trend by forwarding a proactive approach to managing complaints. It presents a method to aggregate, analyze, and manage third-party complaints. This is a necessary part of a total complaint management program.
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