DM研究将学者和实践者聚集在一起

Journal of Direct Marketing Pub Date : 1994-01-01 DOI:10.1002/dir.4000080112

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摘要

演讲人包括在会议竞赛中获奖论文的作者(见本期会议的“1994年会议征集”)，以及在由基金会、D~和市场科学研究所联合主办的第一届竞赛中获得资助的六位研究人员。有两个专题会议(关于直销教学和国际机会)和六个以研究提案摘要为特色的同期会议。

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DM research brings academics and practioners together

Presenters included the authors of the winning papers in the Conference competition (see the Call for the 1994 Conference in this issue) and six researchers awarded funding in the first competition jointly sponsored by the Foundation, D~ and the Marketing Science Institute. There were two special topic sessions (on teaching direct marketing and international opportunities) and six concurrent sessions featuring research proposal abstracts.

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Journal of Direct Marketing

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