Cooking Oils.

Growth in olive oil consumption in the USA and Canada over recent years, when compared with other cooking oils, as opposed to spreadable fats and shortening, has also been driven by increased consumer awareness of the benefits of a healthy diet – and hence consumers seeking out “better-for-you” products. However, growth in olive oil consumption, in comparison to other cooking oils, will slow in the period leading up to 2013, as olive oil can no longer claim to be the most healthy oil simply on the basis of its monounsaturated fat content.