{"title":"直销中销售人员的角色清晰和任务清晰","authors":"Christophe Fournier","doi":"10.1002/(SICI)1522-7138(199622)10:3<8::AID-DIR1>3.0.CO;2-V","DOIUrl":null,"url":null,"abstract":"<div><p>Direct marketing is being used more and more often to support, rather than take the place of, salespeople in the field. However, when new techniques are not properly introduced, many salespeople reject them, either because they fear being replaced by the new methods or because they feel inadequate about their potential effectiveness in the operations launched. The present study shows how certain characteristics of the salesperson and certain organizational measures can increase the salesperson's perception of both role clarity (the part played by direct marketing in the company strategy) and task clarity (the direct marketing skills of the sales staff).</p></div>","PeriodicalId":100774,"journal":{"name":"Journal of Direct Marketing","volume":"10 3","pages":"Pages 8-17"},"PeriodicalIF":0.0000,"publicationDate":"1996-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199622)10:3<8::AID-DIR1>3.0.CO;2-V","citationCount":"2","resultStr":"{\"title\":\"The salesperson's role clarity and task clarity in direct marketing\",\"authors\":\"Christophe Fournier\",\"doi\":\"10.1002/(SICI)1522-7138(199622)10:3<8::AID-DIR1>3.0.CO;2-V\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Direct marketing is being used more and more often to support, rather than take the place of, salespeople in the field. However, when new techniques are not properly introduced, many salespeople reject them, either because they fear being replaced by the new methods or because they feel inadequate about their potential effectiveness in the operations launched. The present study shows how certain characteristics of the salesperson and certain organizational measures can increase the salesperson's perception of both role clarity (the part played by direct marketing in the company strategy) and task clarity (the direct marketing skills of the sales staff).</p></div>\",\"PeriodicalId\":100774,\"journal\":{\"name\":\"Journal of Direct Marketing\",\"volume\":\"10 3\",\"pages\":\"Pages 8-17\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1996-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1002/(SICI)1522-7138(199622)10:3<8::AID-DIR1>3.0.CO;2-V\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Direct Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0892059196702951\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Direct Marketing","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0892059196702951","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The salesperson's role clarity and task clarity in direct marketing
Direct marketing is being used more and more often to support, rather than take the place of, salespeople in the field. However, when new techniques are not properly introduced, many salespeople reject them, either because they fear being replaced by the new methods or because they feel inadequate about their potential effectiveness in the operations launched. The present study shows how certain characteristics of the salesperson and certain organizational measures can increase the salesperson's perception of both role clarity (the part played by direct marketing in the company strategy) and task clarity (the direct marketing skills of the sales staff).