超越技术的数字化创新之旅:以人为本的设计方法

Q2 Engineering
Rui Patrício, P. Gomide, L. Rocha
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引用次数: 0

摘要

数字创新时代给公司带来了新的挑战,并扩大了领导者和追随者之间的差距。本文建立在以人为中心的设计(HCD)方法的基础上,认为公司可以通过掌握整个数字旅程中的人性方面来弥合这一差距。基于对参与数字计划的领先公司的15名高管进行的在线研究,深入了解公司如何使用HCD方法来帮助他们吸引客户和员工,并更好地驾驭数字创新之旅。HCD方法可以帮助公司与人们建立同理心,并开发一个系统环境,鼓励他们更加灵活,优化用户体验,促进数字创新解决方案的共同创建,从而推动数字采用。通过正确了解客户和员工的需求、愿望和痛点,公司可以更好地协调技术和业务目标,并优先考虑对客户日常生活和整个公司产生最重大影响的领域。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Taking the Digital Innovation Journey beyond Technology: A Human-Centered Design Approach
The digital innovation era creates new challenges for companies and amplifies the gap between leaders and followers. This paper builds on a human-centered design (HCD) approach, arguing that companies can bridge this gap by mastering the human aspects of their entire digital journey. Based on a study conducted online with fifteen executives of leading companies involved in digital initiatives, provide insights into how companies can use HCD approaches to help them engage customers and employees and better navigate the digital innovation journey. HCD approaches can drive digital adoption forward by assisting companies in building empathy with people and developing a systemic environment that encourages them to be more flexible, optimize the user's experience and facilitate the co-creation of digital innovation solutions. By gaining a proper understanding of customer and employee needs, desires, and pain points, companies can better align technology and business goals and prioritize areas that will have the most significant impact on customers' day-to-day lives and across the entire company.
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来源期刊
Journal of Innovation Management
Journal of Innovation Management Engineering-Engineering (miscellaneous)
CiteScore
3.50
自引率
0.00%
发文量
21
审稿时长
25 weeks
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