尼日利亚伊巴丹购物现象、购物场所选择与大型购物中心的发展

IBIMA Business Review Pub Date : 2021-01-15 DOI:10.5171/2021.280834

O. Olonade, Dauda Busari, D. Imhonopi, T. George, C. Iruonagbe, Christiana O. Adetunde

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引用次数: 2

摘要

21世纪的购物活动具有社会层面，而不仅仅是商业活动。这一点从消费者对购物的依恋和购物场所选择的重要性中可见一斑，这使得包括尼日利亚在内的全球许多城市的大型购物中心数量增加。这项研究考察了尼日利亚伊巴丹的购物狂现象、购物地点的选择以及大型购物中心的发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Shopaholic Phenomenon, Choice of Shopping Place and the Development of Megamalls in Ibadan, Nigeria

Shopping activities in the 21st century are taking a social dimension rather than mere commercial activities. This is evident in the importance of consumer attachment to shopping and choice of shopping place, which necessitated the increase in the number of megamalls in many cities globally, including Nigeria. This study examined the shopaholic phenomenon, choice of shopping place, and the development of megamalls in Ibadan, Nigeria.

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来源期刊

IBIMA Business Review Social Sciences-Education

CiteScore

0.80

自引率

0.00%

发文量