埃隆·马斯克关于精神药物的推文对互联网、媒体和购买的影响：观察研究

IF 0.4 Q4 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Journal of Consumer Health on the Internet Pub Date : 2023-01-02 DOI:10.1080/15398285.2022.2133832

Kacper Niburski, Oskar Niburski

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引用次数: 0

摘要

摘要背景公众人物有能力塑造公共话语、行为模式和行动。科技界亿万富翁埃隆·马斯克在推特上拥有近1亿粉丝，他主张减少Wellbutrin的使用，对利他林持中立到积极的看法。目的我们调查了埃隆·马斯克的推特帖子、随后的谷歌搜索趋势、亚马逊购买、电视播放时间以及关于Wellbutrin、安非他酮、哌甲酯、Adderall和Ritalin的新闻文章。方法使用Social Sprout对Twitter进行索引，并确定平均分析、印象和其他必要的指标。新闻和电视播放时间在美国五大电视台的全球事件、语言和音调数据库中进行了编目。使用谷歌趋势分析了谷歌搜索和购物趋势。亚马逊的采购使用氦10软件进行了编目。使用Sentiment Viz对推特标签进行情绪分析。结果2022年4月24日至5月14日，EM发布了3条关于Wellbutrin和Ritalin的轶事推文，与平均水平相比，转发量增加了近130%，评论量增加了472%。与利他林相比，推特上的情绪对Wellbutrin基本保持负面。Wellbutrin及其副作用和治疗方法被搜索最多，其次是Ritalin，然后是Adderall、Bupropo和Methylphenidate。与Ritalin和Wellbutrin相比，安非他酮和哌甲酯的搜索期更长。亚马逊上所有顶级Ritalin产品的采购量都有所增加（与前一周相比增加了18%），而Wellbutrin类产品的采购平均减少了11%。结论推特对人群有着巨大的影响力和影响力，包括他们的购买力。公共卫生官员必须努力打击平台上的医疗错误信息。

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Impact of Elon Musk’s Tweeting about Psychiatric Medication on the Internet, Media, and Purchasing: Observational Study

Abstract Background Public figures have an ability to shape public discourse, patterns of behaviors, and actions. Tech-billionaire Elon Musk, with nearly 100 million followers on Twitter, advocated for the decrease use of Wellbutrin with neutral-to-positive opinion of Ritalin. Objective We investigated Elon Musk’s Twitter posts, subsequent Google search trends, Amazon purchases, television airtime, and news articles on the terms Wellbutrin, bupropion, methylphenidate, Adderall, and Ritalin. Methods Twitter was indexed with Social Sprout, as well as to determine average analytics, impressions, and other necessary metrics. News and television airtime was catalogued in the United States’ 5 largest TV stations with the Global Database of Events, Language, and Tone. Google searches and shopping trends were analyzed with Google Trends. Amazon purchases were catalogued with Helium 10 software. Sentiment analysis was performed on Twitter hashtags using Sentiment Viz. Results From April 24 to May 14, 2022, EM made 3 tweets anecdotally about Wellbutrin and Ritalin, which resulted in a nearly 130% increase in retweets and 472% increase in comments compared to average. Sentiment on Twitter remained largely negative for Wellbutrin, compared to Ritalin. Wellbutrin was searched the most, along with its side effects and treatments, followed by Ritalin, then Adderall, Bupropion, and Methylphenidate. Bupropion and Methylphenidate had extended search periods, compared to Ritalin and Wellbutrin. Purchasing of all top Ritalin products increased on Amazon (18% increase compared to previous week), whereas Wellbutrin-like products decreased in purchasing by 11% on average. Conclusions Twitter has mass sway and influence on populations, including their purchasing power. Public health officials must work to combat medical misinformation on the platform.

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来源期刊

Journal of Consumer Health on the Internet PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

1.30

自引率

12.50%

发文量

期刊介绍： The Journal of Consumer Health on the Internet is the only professional peer-reviewed journal devoted to locating consumer health information via the Internet. In this journal librarians and health information providers describe programs and services aimed at helping patients and the general public find the health information they need. From the Editor: "Studies have shown that health information is one of the major reasons that people worldwide access the Internet. As the amount of health information on the Web increases exponentially, it becomes critical that librarians-including public and medical librarians-be knowledgeable about what is available online and be able to direct users to reliable, accurate, quality information."