游客对Airbnb属性认知的跨文化分析

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-01-18 DOI:10.1080/15256480.2020.1862014

Yue Xi, C. Ma, Qiang Yang, Yushi Jiang

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引用次数: 10

摘要

摘要本研究通过分析在线评论的大数据集，调查了影响不同文化游客的属性。研究结果突显了中国游客和英国游客在选择Airbnb时关注的四个属性方面的差异：房东、住宿、地点和价格。研究结果表明，中国游客在撰写网络评论时通常比英国游客更积极、更客观。前者对宿主有更积极的感知，但在其他三个属性上比后者更有选择性。文本挖掘和情感分析用于为Airbnb房东提供指导，以改进他们对不同文化游客的营销策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

A Cross-cultural Analysis of Tourists’ Perceptions of Airbnb Attributes

ABSTRACT This study investigates the attributes that influence tourists from different cultures by analyzing a big data set of online reviews. The findings highlight the differences between Chinese-speaking tourists and English-speaking tourists regarding the four attributes the tourists focus on when choosing an Airbnb: the host, accommodation, location, and price. The results suggest that Chinese-speaking tourists are generally more positive and objective than English-speaking tourists when writing online reviews. The former have a more positive perception of the host but are more selective than the latter regarding the other three attributes. Text mining and sentiment analysis are used to provide guidance to Airbnb hosts to improve their marketing strategies to tourists from different cultures.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.