揭开消费者行为数据分析文化的神秘面纱：从见解到应用

{"title":"揭开消费者行为数据分析文化的神秘面纱：从见解到应用","authors":"Suzanee Malhotra","doi":"10.1201/9781003175711-13","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":93078,"journal":{"name":"Big data analytics","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Demystifying the Cult of Data Analytics for Consumer Behavior: From Insights to Applications\",\"authors\":\"Suzanee Malhotra\",\"doi\":\"10.1201/9781003175711-13\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":93078,\"journal\":{\"name\":\"Big data analytics\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-11-29\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Big data analytics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1201/9781003175711-13\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Big data analytics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1201/9781003175711-13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}