颠覆巴西电视：流媒体与环球视频文化霸权的衰落

IF 1.5 2区社会学 Q1 CULTURAL STUDIES

International Journal of Cultural Studies Pub Date : 2023-08-29 DOI:10.1177/13678779231197699

Melina Meimaridis

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引用次数: 0

摘要

巴西的视听领域一直被Grupo Globo集团及其商业广播网络TV Globo垄断，该网络建立了以电视小说为中心的共同视频体验。尽管有线电视和互联网在21世纪初播下了不满的种子，但直到2010年代视频流媒体服务的出现，巴西的视频格局才发生了改变。这导致了视频文化的多元化，并增加了获得跨国视听流的机会。这篇文章将流媒体视为一种竞争力量，迫使Grupo Globo将其故事讲述和表现方式多样化，强调了其颠覆巴西视频文化的潜力，并暴露了文化接近的局限性。它研究了流媒体服务如何影响巴西视频文化，以及巴西现有的条件如何提供机会和限制，以强调流媒体对巴西视频文化的破坏性潜力，以及Globo日益衰落的霸权和适应数字时代的能力。

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Disrupting Brazilian television: Streaming and the decline of Globo's hegemony in video cultures

The Brazilian audiovisual landscape has been monopolized by the Grupo Globo conglomerate and its commercial broadcast network, TV Globo, which established a common video experience centered on the telenovela. Although cable and the internet sowed seeds of discontent in the 2000s, it was only with the advent of video streaming services in the 2010s that Brazil's video landscape was transformed. This led to the multiplication of video cultures and greater access to transnational audiovisual flows. This article frames streaming as a competitive force that has compelled Grupo Globo to diversify its storytelling and representation, highlighting its potential to disrupt Brazil's video cultures and exposing the limits of cultural proximity. It examines how streaming services affect Brazilian video cultures and how preexisting conditions in Brazil provide opportunities and limitations to underline streaming's disruptive potential for Brazil's video cultures and Globo's declining hegemony and ability to adapt to the digital era.

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来源期刊

International Journal of Cultural Studies Multiple-

CiteScore

4.20

自引率

9.50%

发文量

期刊介绍： International Journal of Cultural Studies is committed to rethinking cultural practices, processes, texts and infrastructures beyond traditional national frameworks and regional biases. The journal publishes theoretical, empirical and historical analyses that interrogate what culture means, and what culture does, across global and local scales of power and action, diverse technologies and forms of mediation, and multiple dimensions of performance, experience and identity. Dedicated to theoretical and methodological innovation in cultural research, the journal is multidisciplinary in outlook, publishing relevant contributions that integrate approaches from the social sciences, humanities, information sciences and more. International Journal of Cultural Studies publishes original research articles. The journal gives preference to papers that extend existing theory or generate new theory through interpretive engagement with empirical cases. Papers based on single country case-studies should clearly indicate and develop the broader relevance of their analyses for an international readership. The journal does not publish close readings of single texts; but it does consider critical, contextualised readings that similarly indicate and develop the broader relevance of their analyses to the field. International Journal of Cultural Studies regularly publishes special issues on urgent questions in the field as well as on specific regions, industries and practices.