新冠肺炎疫情与韩国跨国公司的企业社会责任——基于利益相关者理论的视角

Soyeon Kim
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引用次数: 7

摘要

背景:持续的2019冠状病毒病(新冠肺炎)大流行造成了巨大的社会经济问题。世界各地的所有社会都面临着紧急情况,许多人对为克服这种情况而采取的各种对策感到困惑。此类活动需要私营部门的积极参与和支持。注意到私营部门的预期社会作用,本研究以利益相关者理论为基础,调查了面临这种情况困难的韩国跨国公司的企业社会责任活动。方法:本研究收集并分析了三家具有代表性的韩国跨国公司(三星电子、LG电子和现代汽车)的企业社会责任活动的新闻报道。收集了2019年1月和2020年1月之后发布的新闻报道,当时新冠肺炎疫情在韩国爆发。从这些报告中,提取了说明其企业社会责任活动的主要关键词,并分析了每家公司的频率。结果:研究结果表明,他们在新冠肺炎大流行期间的企业社会责任活动是以迅速和系统的方式进行的。他们将重点放在主要的企业社会责任活动上,这些活动与他们的业务和企业社会责任愿景密切一致;与此同时,他们迅速确定了日常业务活动中需要支持的领域,并立即做出了自由裁量的回应。这突出了他们在企业社会责任活动中的真实动机和良好的公民身份,以及他们在全国灾难中作为救援人员的重要作用。结论:本研究支持利益相关者理论,展示了韩国跨国公司以其目标利益相关者为中心的广泛定义的企业社会责任活动。公司企业社会责任活动的敏捷和系统方法可以造福社会和企业,有助于创造社会价值和与社会的持续共同繁荣。此外,这项研究表明,与政府的密切合作关系可以对从全国性灾难中恢复的社区建设产生协同效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The COVID-19 pandemic and corporate social responsibility of Korean global firms: from the perspective of stakeholder theory
Background: The ongoing coronavirus disease 2019 (COVID-19) pandemic has caused tremendous socio-economic problems. All societies worldwide were faced with an emergency situation, and many were puzzled by the implementation of various countermeasures to overcome this situation. Such events call for active engagement and support from the private sector. Noting the expected social role of the private sector, this study builds on stakeholder theory and investigates the corporate social responsibility (CSR) activities of Korean global firms facing the difficulties of this situation. Methods: This study collected and analyzed news reports about the CSR activities of three representative Korean global firms (Samsung Electronics, LG Electronics, and Hyundai Motors). News reports posted from January 2019 and after January 2020, when the COVID-19 outbreak occurred in Korea, were collected. From the reports, the main keywords illustrating their CSR activities were extracted, and the frequency of each company was analyzed. Results: Findings showed that their CSR activities during the COVID-19 pandemic were conducted in a prompt and systemic way. They maintained focus on their main CSR activities, which were closely aligned with their business and CSR visions; simultaneously, they rapidly identified the areas needing support from their daily business activities and responded to them immediately and discretionary. This highlights their genuine motives in their CSR activities and good citizenship, as well as their significant role as rescuers during countrywide disasters. Conclusions: Supporting stakeholder theory, this study shows the broadly defined CSR activities of Korean global firms focusing on their target stakeholders. The agile and systemic approach to the companies’ CSR activities can benefit both society and businesses, contributing to creating social values and sustained co-prosperity with society. Furthermore, this study suggests that a close collaborative relationship with the government can produce a synergistic effect on community building recovering from a nationwide disaster.
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