游戏消费体验的组成部分：从虚拟实现到现实世界的虚拟化

IF 0.8 Q4 BUSINESS

Recherche et Applications en Marketing-English Edition Pub Date : 2022-09-01 DOI:10.1177/20515707221119102

Amira Trabelsi-Zoghlami, Mourad Touzani, Molka Abbes, A. Charfi

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引用次数: 2

摘要

大型多人在线角色扮演游戏（MMORPG）吸引了寻求乐趣、体验和挑战的消费者。本研究采用综合视角，重点研究游戏体验及其主要组成部分。这项研究研究了游戏如何影响现实生活以及现实生活如何影响虚拟体验。我们采用了深度访谈、网络研究和为期三年的民族志沉浸式研究。研究结果概述了游戏玩家的消费体验、主要组成部分及其链接。MMORPG似乎是一种复杂的体验，虚拟和现实不断地相互关联。游戏作为一种虚拟体验会影响游戏玩家的真实生活（虚拟实现），而游戏玩家的现实生活会影响他们体验游戏的方式（真实世界的虚拟化）。我们研究的一个重要贡献是表明，游戏不是一个有明确、分离的时间步骤的过程。游戏是一种虚拟和现实生活之间没有界限的体验，虚拟和现实的体验远非脱节。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The components of the gaming consumption experience: From virtual realisation to real-world virtualisation

Massively multiplayer online role-playing games (MMORPGs) attract consumers looking for fun, experiences, and challenges. This research adopts an integrative perspective to focus on the gaming experience and its major components. This research studies how gaming affects real life and how real life affects virtual experience. We use in-depth interviews, a netnographic study, and a three-year ethnographic immersion. The results provide an overview of gamers’ consumption experience, its major components, and their links. MMORPGs appear to be a complex experience where virtual and real-life continuously interrelate. Gaming as a virtual experience affects gamers’ real lives (virtual realisation), and gamers’ real lives affect how they experience the game (real-world virtualisation). A significant contribution of our study is to show that gaming is not a process with clear, separated chronological steps. Gaming is an experience where boundaries between virtual and real-life are not delimited and where the virtual and real-life are far from disjointed experiences.

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来源期刊

Recherche et Applications en Marketing-English Edition BUSINESS-

CiteScore

0.50

自引率

12.50%

发文量

期刊介绍： Recherche et Applications en Marketing (English edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English. It is a main reference for the development and dissemination of new concepts and new methods in marketing. The journal publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more. The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing. Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing). It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.