在反肥胖宣传活动中使用污名化信息：肥胖污名化的量化

IF 1.2 Q3 COMMUNICATION

Communication Reports Pub Date : 2020-07-22 DOI:10.1080/08934215.2020.1793375

M. Turner, Lindsay R Ford, Victoria Somerville, Donna Javellana, K. Day, M. Lapinski

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引用次数: 8

摘要

体重污名可能会导致压力、暴饮和自杀念头。公共卫生运动可能使体重污名化长期存在；然而，在竞选信息中污名化策略的普遍性是未知的。这项研究量化了美国肥胖预防运动在印刷材料中包含污名化元素的程度。对来自25项肥胖预防运动的所有平面广告（N=182张海报）的内容分析显示，13.2%的广告包含污名化元素。在分析的25项肥胖预防运动中，几乎有一半（44%）的人发现了这些污名化广告。需要进一步的研究来确定污名化信息在各种媒介中的普遍性和信息效果。

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The Use of Stigmatizing Messaging in Anti-Obesity Communications Campaigns: Quantification of Obesity Stigmatization

Weight stigma may contribute to stress, binge eating, and suicidal ideation. Public health campaigns may perpetuate weight stigma; however, the prevalence of stigmatizing tactics in campaign messages is unknown. This study quantified the extent to which obesity-prevention campaigns in the U.S. include stigmatizing elements in print materials. A content analysis of all print advertisements ( N = 182 posters) derived from 25 obesity-prevention campaigns shows 13.2% included stigmatizing elements. These stigmatizing advertisements were found in almost half (44%) of the 25 obesity-prevention campaigns analyzed. Further research is needed to establish the prevalence of stigmatizing messaging across mediums and message effects.

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来源期刊

Communication Reports COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Communication Reports (CR), published biannually since 1988, is one of two scholarly journals of the Western States Communication Association (WSCA). The journal publishes original manuscripts that are short, data/text-based, and related to the broadly defined field of human communication. The mission of the journal is to showcase exemplary scholarship without censorship based on topics, methods, or analytical tools. Articles that are purely speculative or theoretical, and not data analytic, are not appropriate for this journal. Authors are expected to devote a substantial portion of the manuscript to analyzing and reporting research data.