可信度的非语言信号:一个进化相关的模型

IF 1.9 Q3 MANAGEMENT
A. Wood
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引用次数: 3

摘要

摘要本研究通过三个实验,介绍并提供了买方-卖方环境下进化稳定信令(ESS)系统的证据。ESS系统是指信号员(在本研究中,卖方)以可靠的方式向接收方(客户)传达积极意图,从而为买方带来利益的系统。这项研究使用销售人员的“感觉到的”或真诚的微笑作为可靠的信号。销售人员不自觉地流露出真诚的微笑,会让买家做出积极、值得信赖的评价。买家在没有意识到评估的情况下,很快就得出了关于销售人员可信度的结论。这些研究同时捕捉了受试者的反应时间和认知评估。他们对销售人员可信度的决定可能为随后的合作交流奠定基础。同时使用反应时间和认知评估可以使这些系列实验在当今发展出这种ESS系统的证据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A nonverbal signal of trustworthiness: An evolutionarily relevant model
ABSTRACT This study introduces and provides evidence of an Evolutionarily Stable Signalling (ESS) System in the buyer-seller context through three experiments. An ESS system is one where a signaller (in this study, the seller) conveys positive intent to the receiver (customers) in a reliable manner that leads to the buyer’s benefits. This study uses the ‘felt’ or genuine smile of salespeople as a reliable signal. The non-consciously generated genuine smile of a salesperson leads to positive, trustworthy assessments by buyers. Buyers reach their conclusions about the trustworthiness of the salesperson rapidly and often without conscious evaluations. These studies simultaneously capture the response time and the cognitive assessments of the subjects. Their decision on the trustworthiness of the salesperson likely provides the foundation for subsequent cooperative exchanges. Using both response time and cognitive assessments allows these series of experiments to develop evidence of this ESS system in the present day.
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来源期刊
CiteScore
2.60
自引率
42.90%
发文量
9
期刊介绍: As an inter-disciplinary and cross-cultural journal dedicated to advancing a cross-level, context-rich, process-oriented, and practice-relevant journal, JTR provides a focal point for an open dialogue and debate between diverse researchers, thus enhancing the understanding of trust in general and trust-related management in particular, especially in its organizational and social context in the broadest sense. Through both theoretical development and empirical investigation, JTR seeks to open the "black-box" of trust in various contexts.
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