{"title":"可信度的非语言信号:一个进化相关的模型","authors":"A. Wood","doi":"10.1080/21515581.2021.1922912","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study introduces and provides evidence of an Evolutionarily Stable Signalling (ESS) System in the buyer-seller context through three experiments. An ESS system is one where a signaller (in this study, the seller) conveys positive intent to the receiver (customers) in a reliable manner that leads to the buyer’s benefits. This study uses the ‘felt’ or genuine smile of salespeople as a reliable signal. The non-consciously generated genuine smile of a salesperson leads to positive, trustworthy assessments by buyers. Buyers reach their conclusions about the trustworthiness of the salesperson rapidly and often without conscious evaluations. These studies simultaneously capture the response time and the cognitive assessments of the subjects. Their decision on the trustworthiness of the salesperson likely provides the foundation for subsequent cooperative exchanges. Using both response time and cognitive assessments allows these series of experiments to develop evidence of this ESS system in the present day.","PeriodicalId":44602,"journal":{"name":"Journal of Trust Research","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21515581.2021.1922912","citationCount":"3","resultStr":"{\"title\":\"A nonverbal signal of trustworthiness: An evolutionarily relevant model\",\"authors\":\"A. Wood\",\"doi\":\"10.1080/21515581.2021.1922912\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study introduces and provides evidence of an Evolutionarily Stable Signalling (ESS) System in the buyer-seller context through three experiments. An ESS system is one where a signaller (in this study, the seller) conveys positive intent to the receiver (customers) in a reliable manner that leads to the buyer’s benefits. This study uses the ‘felt’ or genuine smile of salespeople as a reliable signal. The non-consciously generated genuine smile of a salesperson leads to positive, trustworthy assessments by buyers. Buyers reach their conclusions about the trustworthiness of the salesperson rapidly and often without conscious evaluations. These studies simultaneously capture the response time and the cognitive assessments of the subjects. Their decision on the trustworthiness of the salesperson likely provides the foundation for subsequent cooperative exchanges. Using both response time and cognitive assessments allows these series of experiments to develop evidence of this ESS system in the present day.\",\"PeriodicalId\":44602,\"journal\":{\"name\":\"Journal of Trust Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.9000,\"publicationDate\":\"2020-07-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/21515581.2021.1922912\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Trust Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/21515581.2021.1922912\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Trust Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21515581.2021.1922912","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
A nonverbal signal of trustworthiness: An evolutionarily relevant model
ABSTRACT This study introduces and provides evidence of an Evolutionarily Stable Signalling (ESS) System in the buyer-seller context through three experiments. An ESS system is one where a signaller (in this study, the seller) conveys positive intent to the receiver (customers) in a reliable manner that leads to the buyer’s benefits. This study uses the ‘felt’ or genuine smile of salespeople as a reliable signal. The non-consciously generated genuine smile of a salesperson leads to positive, trustworthy assessments by buyers. Buyers reach their conclusions about the trustworthiness of the salesperson rapidly and often without conscious evaluations. These studies simultaneously capture the response time and the cognitive assessments of the subjects. Their decision on the trustworthiness of the salesperson likely provides the foundation for subsequent cooperative exchanges. Using both response time and cognitive assessments allows these series of experiments to develop evidence of this ESS system in the present day.
期刊介绍:
As an inter-disciplinary and cross-cultural journal dedicated to advancing a cross-level, context-rich, process-oriented, and practice-relevant journal, JTR provides a focal point for an open dialogue and debate between diverse researchers, thus enhancing the understanding of trust in general and trust-related management in particular, especially in its organizational and social context in the broadest sense. Through both theoretical development and empirical investigation, JTR seeks to open the "black-box" of trust in various contexts.