YouTube上的癌症儿童故事：巴西CarecaTV的代理和创业

IF 0.6 Q3 EDUCATION & EDUCATIONAL RESEARCH

Global Studies of Childhood Pub Date : 2020-10-27 DOI:10.1177/2043610620967018

Lidia Marôpo, Raiana de Carvalho, A. Jorge

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引用次数: 1

摘要

本文着眼于儿童患病经历的社会和文化背景，特别关注全球南方的背景以及社交媒体平台YouTube在儿童文化中的作用。用社会建构主义的方法来讨论CarecaTV（BaldTV）的案例，这是一个拥有100多万粉丝的巴西YouTube频道，由Lorena Reginato在12岁时创建，当时她正从癌症中恢复。在CarecaTV中，癌症主体性与数字商业化共同存在，并通过数字商业化来表达。一方面，通过这个过程，Lorena Reginato获得了代理权，因为她在童年时期就癌症提供了鼓舞人心和可信的第一人称证词，并成为一名新兴的癌症活动家。另一方面，她使用与YouTube数字影响者模式相关的创业策略，宣传自己是一个（癌症）微中心，在年轻和好玩的文化中发挥领导作用。

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Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.

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来源期刊

Global Studies of Childhood Social Sciences-Sociology and Political Science

CiteScore

2.00

自引率

0.00%

发文量