社会人口统计对消费者对“环保”产品的态度和购买意愿的影响

Q3 Social Sciences

International Journal of Technology Management and Sustainable Development Pub Date : 2020-10-01 DOI:10.1386/TMSD_00031_1

Sargam Bahl Walia, H. Kumar, N. Negi

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引用次数: 4

摘要

本研究的目的是了解人口和社会变量对消费者对环保产品的态度和购买意愿的影响。研究中使用的研究设计是描述性研究。主要数据是使用结构化问卷从北阿坎德邦德拉敦的受访者那里收集的。该研究共考虑了500名受访者。次要信息来源包括各种研究出版物、出版的报纸、在线和印刷期刊、杂志、网站和书籍。该研究揭示了人口和社会变量对消费者“绿色”产品消费的显著影响。它探讨了“绿色”和“非绿色”消费者在社会和人口维度上的态度差异。

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Impact of socio-demographics on consumers’ attitude and purchase intention towards ‘eco-friendly’ products

The objective of this study was to understand the impact of demographic and social variables on consumer attitudes and purchase intentions towards eco-friendly products. The research design used in the study is descriptive research. Primary data were collected from respondents in Dehradun, Uttarakhand, using a structured questionnaire. A total of 500 respondents were considered for the study. Secondary sources of information included various research publications, published newspapers, online and printed journals, magazines, websites and books. The study reveals a significant impact of demographic and social variables on consumer consumption of ‘green’ products. It explores the differences in attitude between ‘green’ and ‘non-green’ consumers regarding social and demographic dimensions.

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来源期刊

International Journal of Technology Management and Sustainable Development Social Sciences-Geography, Planning and Development

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The International Journal of Technology Management and Sustainable Development (TMSD) supports new philosophies on technology and development, their relationship to globalization, and the problems of world poverty and environmental degradation. The double-blind peer-reviewed journal explores global, social, economic and environmental conditions in relation to shifts in technology and market paradigms.