老派与新趋势——追踪产品定位维度的变化：系统文献综述

Q3 Business, Management and Accounting

Jurnal Pengurusan Pub Date : 2022-09-01 DOI:10.17576/pengurusan-2022-65-10

引用次数: 1

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Old School vs Latest Trend – Tracking the Changes in Product Positioning Dimension: A Systematic Literature Review

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Jurnal Pengurusan Business, Management and Accounting-Business and International Management

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： Jurnal Pengurusan (UKM Journal of Management) is published three times a year in June, September and December by UKM Press, Universiti Kebangsaan Malaysia. It publishes original works that advance knowledge of theory, practice and research across the business management discipline. It aims to provide Asian regional perspectives on management of benefit to scholars, educators, students, practitioners, policy-makers and consultants worldwide. The research covers organizational and individual level of analysis in the field of management, managerial accounting, finance and banking, marketing, entrepreneurship and other related areas. This journal accepts both empirical and conceptual research papers with relevant methodological approaches.