商标作为“全球技能商人”：19世纪60年代至30年代日本火柴业的动态

IF 1.3 2区历史学 Q3 BUSINESS

Business History Review Pub Date : 2022-02-18 DOI:10.1017/S0007680521000362

T. Lopes, Shin Tomita

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引用次数: 0

摘要

日本火柴行业是一个通过将低成本和低价战略与产品差异化相结合来建立国际竞争力，从而改变全球市场动态的行业的早期案例。这种差异化是通过注册所有出口火柴的商标、全面质量控制以及对平面设计的大力投资来实现的，以使品牌及其形象适应不同的主办市场和文化。这项研究展示了商标数据如何为特定的经济现象提供替代和互补的角度——在这种情况下，是关于行业和国家如何在技术欠发达的情况下建立全球竞争力。

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Trademarks as “Global Merchants of Skill”: The Dynamics of the Japanese Match Industry, 1860s–1930s

The Japanese match industry is an early case of an industry that changed global market dynamics by building international competitiveness through combining low-cost and low-price strategies with product differentiation. This differentiation was achieved through the registration of trademarks for all matches exported, total quality control, and strong investments in graphic design to adapt brands and their imagery to different host markets and cultures. This study shows how trademark data provides alternative and complementary angles on particular economic phenomena—in this case, on how industries and countries build global competitiveness despite being technologically less developed.

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来源期刊

Business History Review Multiple-

CiteScore

1.50

自引率

0.00%

发文量

期刊介绍： The Business History Review is a quarterly publication of original research by historians, economists, sociologists, and scholars of business administration. BHR"s ongoing mission, from its 1926 inception as the Bulletin of the Business Historical Society, is to encourage and aid the study of the evolution of business in all periods and all countries. The Business History Review is published in the spring, summer, autumn, and winter by Harvard Business School and is printed at The Sheridan Press in Pennsylvania.