ORGANIC SUPPLY CHAIN MANAGEMENT PRODUCTS IN FOOD CLUSTERS: REGIONAL ASPECT

Background. A number of organizations interact in the supply chain of organic products - manufacturers, warehouses, distributors, carriers, wholesale and retail buyers involved in the formation of material, financial, information and service flows from the source of raw materials to the final consumer. Purpose. It consists in the development of principles of supply chain management of organic products in the food system of the region Materials and methods. The methodological and theoretical basis of the research was the work of domestic and foreign scientists on the management of the supply of organic products in regional food systems. In particular, for a practical example, the Altai Territory was chosen as an ecologically clean region with sufficient land, labor and production resources for the development of organic agricultural production and processing of organic products. In the course of the work, analytical, abstract-logical, monographic and other research methods were applied. Results. It is advisable to manage the promotion of organic products in the food system of the region with the help of innovative digital technologies, in particular blockchain, as well as through the system of agricultural information and consulting centers, organization of presentations of organic products, advertising campaigns, participation in exhibitions and fairs at the regional and Russian levels, the opening of "green" shelves by retailers in their networks. The development of organic agriculture in the Altai Territory can have a significant positive effect on the level of economic, social and environmental development of rural areas of the region by activating the regional market of organic agricultural products, involving unused land resources in the production turnover, using innovative technologies in the agro-industrial complex, increasing the employment of rural residents, activating the ecotourism sphere, increasing the economic sustainability of agro-industrial organizations region. Conclusion. The development of integrated solutions to these problems with the proper level of coordination of all participants in the supply chain of organic products contribute to the formation of a developing global market for organic raw materials and food, affecting agricultural production models, distribution of income and costs, the introduction of digital technology innovations, the greening of the agro-industrial sector, the development of the economy of agricultural regions.