III：疫情爆发三年：德里的电子集市发生了什么变化

IF 0.8 4区社会学 Q3 SOCIOLOGY

Contributions To Indian Sociology Pub Date : 2022-02-01 DOI:10.1177/00699667221106009

M. Deka

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引用次数: 0

摘要

德里的Lajpat Rai市场、Palika Bazaar和Nehru Place给人的最初印象是，在新冠疫情期间，它们作为电子商务平台的供应商和服务提供商融入了数字经济。越来越多地使用数字支付来促进在线销售，包括脸书和YouTube上的社交媒体营销，也将其中许多带入了银行系统。因此，实体集市现在不再是非正式的面对面商业，而是作为平台经济的维修中心和辅助设施。

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III: Three years into the pandemic: What changed in Delhi’s electronic bazaars

The initial impressions from Delhi’s Lajpat Rai Market, Palika Bazaar and Nehru Place have been that they integrated into the digital economy as suppliers and service providers to e-commerce platforms during COVID times. The increasing use of digital payments to boost online sales, including social media marketing on Facebook and YouTube, has also brought many of them inside a banking system. As a result, physical bazaars are now less about informal face-to-face commerce and operate more as repair hubs and ancillaries to a platform economy.

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来源期刊

Contributions To Indian Sociology SOCIOLOGY-

CiteScore

1.50

自引率

16.70%

发文量

期刊介绍： Contributions to Indian Sociology (CIS) is a peer-reviewed journal which has encouraged and fostered cutting-edge scholarship on South Asian societies and cultures over the last 50 years. Its features include research articles, short comments and book reviews. The journal also publishes special issues to highlight new and significant themes in the discipline. CIS invites articles on all countries of South Asia, the South Asian diaspora as well as on comparative studies related to the region. The journal favours articles in which theory and data are mutually related. It welcomes a diversity of theoretical approaches and methods. CIS was founded by Louis Dumont and David Pocock in 1957 but ceased publication in 1966. A new series commenced publication the next year (1967) at the initiative of T.N. Madan with the support of an international group of scholars including Professors Louis Dumont, A.C. Mayer, Milton Singer and M.N. Srinivas. Published annually till 1974, Contributions became a biannual publication in 1975. From 1999, the journal has been published thrice a year.

III： 疫情爆发三年：德里的电子集市发生了什么变化

摘要

III：疫情爆发三年：德里的电子集市发生了什么变化