Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)

PurposeNumerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.Design/methodology/approachA questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.FindingsThe findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.Originality/valueThe results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.