一种实用的全渠道零售价格优化方法

P. Harsha, Shivaram Subramanian, M. Ettl
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引用次数: 27

摘要

消费者越来越多地通过各种销售渠道来实现购买价值的最大化。现有零售定价渠道的做法要么独立,要么与竞争对手相匹配。。。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Practical Price Optimization Approach for Omnichannel Retailing
Consumers are increasingly navigating across sales channels to maximize the value of their purchase. The existing retail practices of pricing channels either independently or matching competitor pr...
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