浪漫主义者、雇佣兵和行为理性

4区管理学 Q3 Economics, Econometrics and Finance

Advances in Strategic Management-A Research Annual Pub Date : 2018-09-10 DOI:10.1108/S0742-332220180000039011

T. C. Powell

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引用次数: 2

摘要

行为决策研究的重点是认知偏见和其他阻碍经济理性的障碍。然而，如果消除认知偏见的成本很高，那么有限理性的第二个最佳解决方案可能是更少的理性，而不是更多的理性。我定义了行为理性的概念，并讨论了两种极端的战略形式，我称之为浪漫主义和雇佣军。本文以二十世纪人道主义者施为例，探讨了经济理性与行为理性的最优化问题。我认为，行为策略作为一个领域的成功并不取决于消除认知偏见，而是取决于帮助人们采取更有效的战略行动。

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Romantics, Mercenaries, and Behavioral Rationality

Behavioral decision research focuses on cognitive biases and other barriers to economic rationality. However, if cognitive biases are costly to eliminate, the second-best solution to bounded rationality may be less rationality rather than more. I define the concept of behavioral rationality and discuss two extreme forms of strategizing, which I call Romantic and Mercenary. Using twentieth century humanitarian Albert Schweitzer as a case study, I discuss the optimization of economic and behavioral rationality. I argue that the success of behavioral strategy as a field does not depend on removing cognitive biases but on helping people deliver more effective strategic actions.

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来源期刊

Advances in Strategic Management-A Research Annual MANAGEMENT-

CiteScore

1.00

自引率

0.00%

发文量

期刊介绍： Advances in Strategic Management is dedicated to communicating innovative, new research that advances theory and practice in Strategic Management. The domain of the series encompasses, but is not limited to, corporate and business unit strategy, strategic organization and process, alliances and networks, and competitive dynamics. The series is committed to expanding the scope of Strategic Management theory and analysis and enriching practice by: -Encouraging multitheoretical approaches that span multiple social science disciplines -Welcoming papers using a diversity of innovative research methods -Creating focused volumes that explore in depth promising new research directions, consolidate research streams, and address significant current theoretical and practical problems.