Populist disruption and the fourth age of political communication

This paper argues that understanding populism as a communicative process and contextualising its modern forms in relation to our current political communication environment improves our understanding of how it grips citizens. The paper identifies the disruptive communicative practices of modern populist politicians as characteristic of a digital media-dominated fourth age of political communication in extension of Blumler's account. It explores the reaction of the current wave of populism against institutional norms of political communication and its recognition and construction of a perceived disconnect between public representatives and citizens. The paper identifies three aspects of modern populist communication that, through this oppositional positioning, erode institutional communication in the fourth age: a populist pragmatics of disruptive symbolic action, an ontology that sees directness as the only means of breaching the divide between appearance and reality in politics, and an epistemological stance that replaces expertise with authenticity. These constitute an injection of grassroots communicative forms into institutional politics. The result is the exposition but also deepening of the lopsided efficacy of the fourth age whereby citizens feel inefficacious in relation to institutional politics but increasingly able to participate at a grassroots level.