新冠肺炎国内旅行意向与实际旅行行为的比较分析——基于态度行为差异

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2022-11-02 DOI:10.1080/10941665.2023.2166423

Hakseung Shin, Jinhyun Ahn, Juhyun Kang, Janghee Cho, Dong-Il Yoon, Hoon Lee

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引用次数: 3

摘要

摘要本研究旨在比较分析韩国市场的国内旅行意向和实际旅行行为。研究1采用混合方法发现，感知的健康风险是解释国内旅行意向的决定因素。年龄的调节作用表明，老年人打算减少旅行，因为他们对健康风险更敏感。研究2证实，在疫情期间，老年人的出行次数少于年轻人。出乎意料的是，在疫情期间，女性的出行次数比男性多。最后，目的地类型（室内和室外目的地）也影响旅行行为；老年人更喜欢户外目的地而不是室内目的地。

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A comparative analysis of domestic travel intentions and actual travel behaviors in COVID-19: focused on attitude-behavioral gap

ABSTRACT This study aims to comparatively analyze domestic travel intentions and actual travel behaviors in the Korean market. Using mixed methods, Study 1 found that the perceived health risk is the determinant factor for explaining domestic travel intentions. The moderating roles of age demonstrated that seniors intend to travel less since they are more sensitive to the health risk. Study 2 confirmed that seniors traveled less than younger travelers during the pandemic. Unexpectedly, females traveled more than males during the pandemic. Lastly, the types of destinations (indoor vs. outdoor destinations) also influenced travel behaviors; seniors, preferred outdoor destinations to indoor destinations.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.