Digital Skills for Communication and Content Creation: Can B-learning Greatly Influence Them?

This article reports the results of a study that took place at a private university in Bogota, Colombia. An English language course was the scenario for applying a set of sessions that sought to determine how blended learning could influence the development of digital skills for creativity and communication via a pedagogical intervention during an academic term. A quasi-experimental design was carried out to measure the variable ‘communication and content creation skills’ by conducting a pre- and post-test survey. From the statistical test, the general hypothesis was accepted for the scope of this study, stating that the b-learning model did not develop the skills chosen in this implementation meaningfully. These findings imply that creativity and communication skills can be influenced by this model; also, thought-content-creation skills received a major influence according to the internal statistical tests. However, the statistical tests that comprised this method also suggested that the impact was not high enough to prove the main hypothesis. Furthermore, findings provide an opportunity to explore research designs that are not common in this field of education.