Agricultural information exchange and service delivery within social networks: evidence from Uganda’s banana value chain actors

ABSTRACT Purpose: This study assesses the available networks and linkages for effective information exchange and service delivery among actors in the banana value chain and develops a set of specific recommendations for policy, institutional and human resource development. Methodology: We used an exploratory case study design using Focus group discussions and Key informant interviews for data collection. Data were analysed using Social Network Analysis (SNA) to establish the actors who were influential in facilitating information exchange and service delivery in the banana value chain. Findings: We identified farmer groups and regulatory bodies as the most influential actors in facilitating information exchange and service delivery. However, they were more recipients than determinants of information and services. Network density results (0.256–0.283) show low cohesiveness among the actors, implying that less than 30% of the potential linkages are utilised for information exchange and service delivery. Practical implications: Extension and other practitioners should aim at network building taking advantage of existing knowledge and service linkages with the farmers as mechanisms to help expand and sustain their last-mile reach. Theoretical implications: SNA is relevant for assessing the contribution of various actors in the exchange of appropriate information and services. It recognises potential networks which hinder or contribute to information and service delivery among the actors. Originality: This paper contributes to literature on systems approaches and institutional development to address the challenges of information dissemination and service delivery among the actors in the banana value chain.